The story behind this sign

I had intended to put the name of the coffee shop where I am a regular patron on this sign. There are three coffee shops in close proximity to this site. The manager of the shop repeatedly told me that he didn't think he could get approval from higher HQ. I asked my friends at the coffee shop what I should do when the site became available. They told me to put my own name on the sign since the coffee shop manager wouldn't make a commitment.